I wrote Learning Google AdWords and Google Analytics to provide practical techniques and tips for applying these tools to deliver results for yourself and your organization.
The book covers:
Practical techniques and tips for using the tools
Creating, managing and optimizing your campaigns
Using analytics to measure and improve your website
Here’s what Googlers, Justin and Daniel have said about my book;
Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools.
– Justin Cutroni, Google
Benjamin describes in detail how Google Analytics and AdWords work both separately and together, providing the necessary background to get into field as well as advanced tips for those in it.
– Daniel Waisberg, Google