Hey there! I’m an expert in digital analytics and online marketing who combines strategic insights and technical expertise.


I’m the Co-Founder of Loves Data, an agency specializing in helping people get the most out of their websites and their online campaigns.

I’m the author of Learning Google AdWords and Google Analytics, a blogger, speaker and I love sharing knowledge. I was invited by Google to become a Google Certified Trainer for Google Analytics and Google AdWords (now Google Ads). I was the first Google Certified Trainer outside the USA.

I have worked with leading brands (including national and multi-nationals, agencies, education providers, government departments and nonprofit organizations) on digital marketing, measurement and optimization projects.


I regularly publish new videos covering digitial analytics and online marketing topics on the Loves Data YouTube channel.


I'm the instructor for Loves Data's award winning online courses. These self-paced courses will teach you exactly what you need to know to master Google's marketing platforms. My courses include:


I wrote Learning Google AdWords and Google Analytics to provide practical techniques and tips for applying these tools to deliver results for yourself and your organization.

The book covers:

  • Practical techniques and tips for using the tools

  • Creating, managing and optimizing your campaigns

  • Using analytics to measure and improve your website

Available in paperback on Amazon, and on Kindle, iBooks and Google Play.

Here’s what Googlers, Justin and Daniel have said about my book;

Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools.

– Justin Cutroni, Google

Benjamin describes in detail how Google Analytics and AdWords work both separately and together, providing the necessary background to get into field as well as advanced tips for those in it.

– Daniel Waisberg, Google


I regularly present on digital analytics, digital marketing and related topics with a focus on leveraging Google Analytics, Google Tag Manager and Google Ads.

I have presented workshops and keynotes for companies like Google, Fuji Xerox, 3M, Nestlé and Universal Music, nonprofits, government departments and SMBs.


You can contact me on the Loves Data website or by emailing hello@lovesdata.com.