I wrote Learning Google AdWords and Google Analytics to provide practical techniques and tips for applying these tools to deliver results for yourself and your organization.
— Google Analytics (@googleanalytics) October 27, 2015
The book covers:
Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools.
– Justin Cutroni, Google
Benjamin describes in detail how Google Analytics and AdWords work both separately and together, providing the necessary background to get into field as well as advanced tips for those in it.
– Daniel Waisberg, Google