My name is Benjamin Mangold and I have been a specialist in Google Analytics and Google AdWords for many years. I kicked off my love affair…
Google Analytics Site Search for Analysis & Insights
The Site Search reports allow you to understand what people are searching for once they have landed on your site. The reports show you what people have searched for using your own…
Negative Keywords in AdWords: Three Essential Techniques
Adding negative keywords improves the performance of your Google AdWords campaigns and absolutely must be part of your regular account optimization.